عنوان مقاله [English]
One of the topics that has always been at the center of Qur'anic rhetorical discussions has been metaphor and its effect on the language of the Qur'an. With the advent of cognitive sciences and the introduction of the conceptual metaphor theory by George Lakoff, these studies have evolved and methods have been proposed to better understand the texts in the light of this theory. The purpose of this research, which has been done by descriptive-analytical method and with qualitative analysis, is to examine the evidence of conceptual metaphors in the Qur'an and its results in conceptualizing the audience of this Divine book. For this purpose, the concept of paradise has been selected as a case study and then its conceptual metaphors in the extent of verses related to paradise have been studied and finally a structure of them has been presented. Evidence of this type of metaphor has also been presented in the narrations of the infallible leaders. It is precisely in this structure that it is determined by what paradise is conceptualized and how it is rooted in our daily experiences of life.